Special reports are very similar to an ebook with the exception that is much shorter in length. They always answer a specific question your reader wants answered. Of course, you want to write your special report on a topic in your niche so that it is relevant to your offer.
3 Reasons Special Reports Make Great Digital Information Products:
1. They are fast and easy to create. They address a specific topic within your niche. For that reason they are typically much shorter in length than an ebook for example. This is great when you're the one doing all the writing. You can be specific in your writing and only have to worry about producing a product that is about 10 - 20 pages in length. Another advantage to keeping these reports shorter is that your readers are more likely to read the entire report.
2. Special reports make great lead magnets. A lead magnet is simply a digital information product that you give your visitor in exchange for their email address and the permission to send them emails. This is huge since it gives you the opportunity to develop a relationship with that person and market many products to them over time. As I mentioned earlier it is advantageous to use a special report for a lead magnet, because the reader doesn't know you very well yet. With a shorter report they are more likely to read the entire piece of content. At the end of your report you always want to include a call to action with a link to one of your paid digital information products. This link will take the reader to your sales page where you can immediately turn your new subscriber into a customer. Also, be sure to scatter links to affiliate products throughout the report. Do this sparingly since you don't want to appear like a spammer.
3. They are great low-barrier-of-entry products. They make great front-end sales offers. $7 is a great price point for special reports. You can redirect new subscribers to your sales page where you can sell your special report. It's really important that your report is directly related to your lead magnet product. This will skyrocket your sales conversions. Another way to market these reports is to your list. You can write an email to your list and again send them right to your sales page for your product. If you want to make more profits from these digital products try bundling like 10 of them together and then selling the bundle of reports for $97 for instance.
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