Audio products are valued higher than written digital products. This may be due to the fact that it is a little more technical to create audios than the simple ebook or special report. But the good news is that they can also sell for more money than written content. You can sell an audio version of an ebook for about double the price. For example if your ebook sells for $27, then the audio book can sell for up to $67.
On top of that, once you make an audio version of your written digital information product, you now have two separate products that you can market. That means you just doubled you income potential by simply repurposing the same information into another format.
Yet another reason to create an audio book is that you can offer it as an upsell or maybe as an added bonus to your ebook. That way you have increased the value of your product. This allows you to raise the price point which earns you more income with each sale.
You will also reach more people with your information when you make an audio version of your product. For example, there are many people would rather listen to your ebook while driving to work, or while they're running on the treadmill. These potential customers would not buy your written ebook, but they would jump at the chance to get the audio version of it.
You can also create many different formats using audio to reach a wider range of customers. For example, you can create a recording and then make a podcast of it. You can then take the podcast and sell it on iTunes, or some of the many other channels available on the internet. This will get your content to millions of people that you would not have access to otherwise.
Once you have an ebook or special report created, making an audio book is really simple. You can get audio recording software on your computer for free that will make decent quality audio tracks that usually output the.MP3 format. Alternatively, you can outsource the recording process to make it sound really clean and professional. Try looking on fiverr.com or elance.com for recording professionals.
I really recommend trying to outsource the recording of your audio book. This will streamline the process, and it's really not very expensive to get done.
The increase in potential income is well worth the outsourcing expense.
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