CJvbxho6aQfIxoyB0bX0sfDcmNHlEn: Create

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Monday, November 26, 2012

How to Create the "Sweetest" ECover

One of my first jobs as a teenager was as a hostess at a local breakfast restaurant. Now this restaurant was unlike any other restaurant around at that time. One of the many things that set this restaurant apart from others was the incredible smoothie/coffee bar situated right in the middle of the restaurant.

Now if you are a coffee or smoothie fan, you know those drinks are not cheap. People paid upwards of $5 for a drink - and this was many years ago. But besides the fact that this was one of the only drink bars around, do you know why those drinks were so popular and sold like mad?

They were visually appealing. The added touches of fresh pineapple on a tropical smoothie or real whipped cream and freshly shaved chocolate on a mocha latte. These are the little details that made a huge difference.

Think about the impact of having a beautiful drink sitting at the first table when customers walked in. Presentation. It's all about the presentation.

How many times do you look around in a new restaurant to see what everyone else's dish looks like? It may taste horrible, but regardless we are visual beings - we see things first.

The same principle is true for anything you do online. Maybe even more so. An image is all you have to make a compelling first impression.

While graphics is one of the last things people think about when creating a product or even a free offer, it is certainly not least important. In fact, graphics are absolutely critical to a successful compelling free offer.

If you've followed my compelling message outline, then you, no doubt, have a compelling free offer, however, no one knows that but you and I.

A stunning cover is what conveys how awesome it is to your audience.

To get your graphic cover completed, you have a few options...

1) Make it yourself. There is a website called myecovermaker which you can use to make your own graphic. It is a very user friendly site and you can figure out what to do pretty quickly.

2) Outsource it. If you don't want to make your own, then there are several options for outsourcing - fiverr.com, the Warrior forum, even elance.com. Look at past work and ratings before choosing someone.

3) Insource it. I have just recently started to go with this option. Basically you have someone who does graphics make covers for you on a contract basis. You may have family or friends who do graphics and would love to have the experience of working on an ecover for you.

Regardless of what option you are using to get your cover completed, a unique, attractive, compelling cover makes the difference between someone wanting what you are offering and not.

Remember we are visual beings - we are drawn to images, particularly attractive ones.

It is worth every penny to outsource or insource this task if you have never done an ecover before. Practice with something else, but look to a professional when it comes to something like your compelling free offer.

Some tips for designing your ecover:

· Choose colors that match or compliment your blog. You will be putting an opt-in form on your blog, so complimentary colors are a big plus.

· Put your name on the cover. This is good for branding and it looks professional.

· Be careful with lots of words. If you have a long title and you want to add a subtitle that is long also, then you run the risk of scaring people off. I've used some long titles, but I've had better success with a title 5 words or less.

· If you can, get the cover in flat and 3D images. Use the flat cover as the title page in your compelling free offer. And the 3D cover for your blog opt-in and/or squeeze page.

Unfortunately, there is not a one size fits all description for a compelling ecover. Because every offer is unique and every person's likes and dislikes are unique, every cover will be different.

The best ecovers are the ones that reflect the author and the content accurately and create intrigue so as to compel the reader to download it.

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Create Products: Make Money From Your Passions

Have you got a passion you'd like to pass on? Would you like to also make some money from sharing your enthusiasm and experience? Then the easiest way to do so is to create an information product that you can sell over the internet. Not only is this the easiest way but it is the cheapest way and there is a booming market for information products these days.

Now I'm not going to over-inflate how much money you can earn from your products. This will depend on the particular form that your passion takes and whether or not there are large enough numbers of people who want to learn what you know and are willing to pay for it. It will also depend on your passion and drive to get your products seen by the right people. However you already have one advantage as passion and enthusiasm is naturally attractive and infectious and so if you let the right people feel that passion when you promote your products then your chances of making a sale are increased.

So you are probably wondering how to get started and create your own product? Well the first step is to capture and organise the content you want to deliver in your product. Try not to squeeze everything you know into one product so come up with 4 - 6 topics related to your passion that you could turn into products. Then focus on one topic at a time and write down the key steps or ideas that your customer will need to master the topic and achieve the same results you do. Then write down some brief notes on each step to remind you of the main points to cover when you actually start creating your product.

Having done this preparation the next step is to decide what format you are going to use to deliver your content i.e. are you going to put it into an ebook, audio or video? Each type has its place and purpose. An eBook is good for generating interest in your main products by giving them a taster - literally giving it away. Videos may be essential if the information you need to convey can only be really understood properly if they can see what you are talking about. Audios are very versatile and are quick and easy to record. So you need to decide what will work best with your particular passion and then get writing or recording.

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3 Reasons To Create A Special Report For Your Digital Information Product

Special reports are very similar to an ebook with the exception that is much shorter in length. They always answer a specific question your reader wants answered. Of course, you want to write your special report on a topic in your niche so that it is relevant to your offer.

3 Reasons Special Reports Make Great Digital Information Products:

1. They are fast and easy to create. They address a specific topic within your niche. For that reason they are typically much shorter in length than an ebook for example. This is great when you're the one doing all the writing. You can be specific in your writing and only have to worry about producing a product that is about 10 - 20 pages in length. Another advantage to keeping these reports shorter is that your readers are more likely to read the entire report.

2. Special reports make great lead magnets. A lead magnet is simply a digital information product that you give your visitor in exchange for their email address and the permission to send them emails. This is huge since it gives you the opportunity to develop a relationship with that person and market many products to them over time. As I mentioned earlier it is advantageous to use a special report for a lead magnet, because the reader doesn't know you very well yet. With a shorter report they are more likely to read the entire piece of content. At the end of your report you always want to include a call to action with a link to one of your paid digital information products. This link will take the reader to your sales page where you can immediately turn your new subscriber into a customer. Also, be sure to scatter links to affiliate products throughout the report. Do this sparingly since you don't want to appear like a spammer.

3. They are great low-barrier-of-entry products. They make great front-end sales offers. $7 is a great price point for special reports. You can redirect new subscribers to your sales page where you can sell your special report. It's really important that your report is directly related to your lead magnet product. This will skyrocket your sales conversions. Another way to market these reports is to your list. You can write an email to your list and again send them right to your sales page for your product. If you want to make more profits from these digital products try bundling like 10 of them together and then selling the bundle of reports for $97 for instance.

Three Reasons You Should Create Info Products Quickly

It seems that the majority of people who start an internet marketing info business spend too much time trying to get their first product created. I've heard stories of individuals taking two years or more. Maybe they don't have the confidence or perhaps they just procrastinate. Fact is, creating info products very fast is one of the keys to running a successful online business. In this article, I'll provide a few solid reasons to prove my point.

Reason 1: You Need to Find Out if Your Product is Going to Sell

So many marketers rely too heavily on market research. Sure it's important. However, even if a product idea appears to be a hot seller on paper, there's no guarantee that it will be. The only way to know for sure is to create it and start promoting. Now I'm not suggesting you create shabby, inferior info products. Rather, I'm recommending that you create something that's high quality, yet simple and easy to produce. If the product sells like hotcakes, then revamp it and add more bells and whistles.

Reason 2: You Need Feedback to Tweak Your Product

Getting your simple product on the market fast also allows you to receive feedback from your customers - feedback that will help you make the product even better and perhaps even a higher ticket item. Not many online info marketers use this approach, but we all know it works. Think of all the large corporations and popular business that do this. This approach will also give you more perceived value in the eyes of your customers. This method is only possible if you can create info products quickly. It just won't be practical if you invest too much time in the initial product.

Reason 3: You Need Time to Determine If Improving Your Product Will Be Profitable

In some cases, you may discover that a simple info product that you created quickly does really well on the market and it needs little enhancing, if any. Some info products that give black and white, quick solutions don't need anything else. They are fine just the way they are. I do believe, however, this will be the exception instead of the norm. Almost every product can be improved and even enhanced.

Hopefully, this information has been helpful to you. Once you get that first product under your belt and begin to generate revenue, you'll have ideas to improve this process and will be motivated to create more products.

How to Create a Three-Dimensional Product

A 3-dimensional product is the most complicated than those with only one or two dimensions.

One-dimensional products have one theme, examine one problem, and provide one solution. Two-dimensional products deal with more challenging problems. They have one theme, but many offshoots from it. A three-dimensional product, on the other hand, deals with multiple themes, each of which interacts with the others.

There are no hard and fast rules about what constitutes one over the other. These are terms that I use to help me distinguish between them, and to anticipate the needs to those who will use the products.

In this article, I want to explain how to create the most complicated one of them all, the three-dimensional product..

Products with three dimensions are the most complicated to create, give the greatest value to customers, and cost more than those with just two or even one dimension. But, they deal with the kinds of problems that people who live in a complicated society face all the time.

They contain multiple themes, any of which could be a hub in their own right, and interact with one another. And that means that a lot of thought must go into them behind the scenes.

The easiest way to create one is to start with a product that has only one dimension. Let's say that you want to teach someone how to pound a nail into a piece of wood. You tell them to obtain a hammer, nail, and a board. Then you explain to pound one into the other.

In a two-dimensional problem, you might tackle something a bit more complicated, for example planting flowers. In this case, the garden itself would be the common theme, but depending on the effect you wanted to create the location of them would probably change. And there would be many different possible combinations. In some instances, you might put like colors together, or those of similar height. In others you might mix them. But, you'd have some sort of design in mind.

A product with three-dimensions might consist of plans to build a house and landscape the grounds as well. In addition, there would be ample explanations on how to do it, and personal coaching to help you actually do it.

You wouldn't be a given a boring manual to read, thanked for your money, and then left to get on with it. No; the product creator would want you to succeed.