Product creation isn't difficult. I know that it seems like a daunting task, but as the saying goes, "It's easy when you know how." The challenge for many people seems to be what form to put it in, and I would agree that that may be the hardest part. But, even that is easier than it seems. Here's a simple way to create your own information products.
Imagine for a moment that you want to help a prospect solve a particular problem. Let's say that the person wants to know how change the oil on his or her car. What would be the most effective way for that person to learn how to do it? A PDF? An audio recording? How about a video clip?
I know which one I'd go for. But, my choice may be different from the one you choose. It really depends on the skills that you already have. If you're mechanically inclined, then simply reading about what to do may be enough. If you can easily imagine what it looks like from a description given by someone else, then an audio recording probably will be enough.
But, if you're like me, and don't know a dipstick from a dwell meter, then a picture is worth a thousand words, and a video may be a life saver.
So before you even get started, you have to decide who it's for. You won't be able to create a product that's for everyone because if you tried to do so, then it will be of no use to anyone.
The next thing you need to do is to determine what you want someone who buys your product to be able to do as a result. Ordinarily, the primary purpose of your product would be to solve a problem that the buyer has. That means that the reason for creating the product would be to help someone to overcome a challenge that he or she had found insurmountable.
The third thing to do is to design your product. This is another word that scares people. It simply means that you create a sort of framework onto which you can hang your ideas. Doing this in advance will make creating your product much easier, even though it may feel like an unnecessary struggle or additional step.
If you do these three things first, then the product will practically create itself.
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