Showing posts with label Information. Show all posts
Showing posts with label Information. Show all posts

Monday, November 26, 2012

Why Should I Make An Audio Version Of My Digital Information Product?

Audio products are valued higher than written digital products. This may be due to the fact that it is a little more technical to create audios than the simple ebook or special report. But the good news is that they can also sell for more money than written content. You can sell an audio version of an ebook for about double the price. For example if your ebook sells for $27, then the audio book can sell for up to $67.

On top of that, once you make an audio version of your written digital information product, you now have two separate products that you can market. That means you just doubled you income potential by simply repurposing the same information into another format.

Yet another reason to create an audio book is that you can offer it as an upsell or maybe as an added bonus to your ebook. That way you have increased the value of your product. This allows you to raise the price point which earns you more income with each sale.

You will also reach more people with your information when you make an audio version of your product. For example, there are many people would rather listen to your ebook while driving to work, or while they're running on the treadmill. These potential customers would not buy your written ebook, but they would jump at the chance to get the audio version of it.

You can also create many different formats using audio to reach a wider range of customers. For example, you can create a recording and then make a podcast of it. You can then take the podcast and sell it on iTunes, or some of the many other channels available on the internet. This will get your content to millions of people that you would not have access to otherwise.

Once you have an ebook or special report created, making an audio book is really simple. You can get audio recording software on your computer for free that will make decent quality audio tracks that usually output the.MP3 format. Alternatively, you can outsource the recording process to make it sound really clean and professional. Try looking on fiverr.com or elance.com for recording professionals.

I really recommend trying to outsource the recording of your audio book. This will streamline the process, and it's really not very expensive to get done.

The increase in potential income is well worth the outsourcing expense.

How to Make an eBook Into an AudioBook   Working With Top iPhone Developers for Best Solutions   How Gamification Can Turn Businesses Into Winners   Easy Ways to Find Content For Your Audio Products   5 Simple Steps To Creating A Digital Information Product Using A Resource Report   

3 Reasons To Create A Special Report For Your Digital Information Product

Special reports are very similar to an ebook with the exception that is much shorter in length. They always answer a specific question your reader wants answered. Of course, you want to write your special report on a topic in your niche so that it is relevant to your offer.

3 Reasons Special Reports Make Great Digital Information Products:

1. They are fast and easy to create. They address a specific topic within your niche. For that reason they are typically much shorter in length than an ebook for example. This is great when you're the one doing all the writing. You can be specific in your writing and only have to worry about producing a product that is about 10 - 20 pages in length. Another advantage to keeping these reports shorter is that your readers are more likely to read the entire report.

2. Special reports make great lead magnets. A lead magnet is simply a digital information product that you give your visitor in exchange for their email address and the permission to send them emails. This is huge since it gives you the opportunity to develop a relationship with that person and market many products to them over time. As I mentioned earlier it is advantageous to use a special report for a lead magnet, because the reader doesn't know you very well yet. With a shorter report they are more likely to read the entire piece of content. At the end of your report you always want to include a call to action with a link to one of your paid digital information products. This link will take the reader to your sales page where you can immediately turn your new subscriber into a customer. Also, be sure to scatter links to affiliate products throughout the report. Do this sparingly since you don't want to appear like a spammer.

3. They are great low-barrier-of-entry products. They make great front-end sales offers. $7 is a great price point for special reports. You can redirect new subscribers to your sales page where you can sell your special report. It's really important that your report is directly related to your lead magnet product. This will skyrocket your sales conversions. Another way to market these reports is to your list. You can write an email to your list and again send them right to your sales page for your product. If you want to make more profits from these digital products try bundling like 10 of them together and then selling the bundle of reports for $97 for instance.

How to Make an eBook Into an AudioBook   Working With Top iPhone Developers for Best Solutions   How Gamification Can Turn Businesses Into Winners   Easy Ways to Find Content For Your Audio Products   5 Simple Steps To Creating A Digital Information Product Using A Resource Report   

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